Understanding the Major Trends that are Impacting Donors Today… and Tomorrow

March 14, 2019 @ 11:15 am – 1:15 pm
Saint Louis Club 16th Floor Ballroom
7701 Forsyth Blvd.
St. Louis
MO 63105
Joan Hecker
Guest Speaker: Nathan Stelter, VP-Stelter Company

About the presentation:

It’s no surprise that the growth of the planned giving industry has largely been on the backs of the Silent Generation donor. However, today’s planned giving donor looks a lot different than the ones that many of us have come to know over the years.
Today’s planned giving donor, and their expectations, have not only been shaped by the generational shift from matures to boomers, but also the advancement of technology and an evolution in how society views nonprofits.
This presentation will explore the socioeconomic changes that are impacting how donor’s approach their planned gift decisions and what that means for your marketing. We’ll look into how advancement in technology and broader access to information is blowing up our traditional donor pyramid. And we’ll review research that’s showing us a shift in the societal view of nonprofits and how it’s impacting the donor decision making process. No matter your nonprofit’s size or sector you’ll gain valuable information on:
Learning Objectives:
#1 – Participants will gain an understanding of the self-directed consumer (donor) and how to adjust their marketing strategy to ‘meet them where they are’.
#2 – Participants will learn how the donor journey is changing and what they must do to engage donor’s within this new vortex.
#3 – Participants will gain a better understanding of why a targeted and integrated marketing strategy is critical to connecting with donor’s throughout their decision making process.

CE: Pending Approval for 1.25 CFRE continuing education points and 1.5 CLE credit hours from The Missouri Bar.